Social media giant Facebook announced during the Facebook Connect conference that they have changed its name as part of a corporate rebrand. This is similar to Google’s rebrand as Alphabet in 2015, as the names of the products are staying the same, i.e. the Facebook platform itself, Instagram, WhatsApp, etc., just the name of the parent company is changing.
As explained during the conference, Facebook honcho Mark Zuckerberg announced his ambitions to create a “Metaverse,” where people can do work and leisure activities through virtual reality.
Zuckerberg stressed that his company is still about “bringing people together,” and said that the name change better reflects who they are now as a company. He stated “I’ve been thinking a lot about our identity as we begin this next chapter. Facebook is one of the most used products in the history of the world. It is an iconic social media brand, but increasingly it just doesn’t encompass everything that we do.”
In addition to this, a new logo was also revealed, a cross between an infinity symbol and an “M,” replacing the “like” thumbs up of years past.
All this comes after reports came out from former Facebook employee Frances Haugen about the companies unwillingness to step up its content moderation, putting, according to Ms Haugen, “profit over people.” Additional reports have come out over the years regarding Facebooks spread of misinformation, as well as lack of security for all accounts including many high profile accounts.