By Molly Bello
When fashion and social justice come together, along with self empowerment and passionate people, Lime Apparel is created.
Lime Apparel is a company focusing on positive messages about being the best person you can be and empowering others with this message. They use clothing, photography, video, and events to portray these messages and try to reach a broad audience.
Lime was started by Bridgewater State University senior communications major Noah Lin. Lin designs most of the artwork on the clothing, and with his minor in graphic design, it comes naturally.
“Lime is a clothing collective kind of thing, we make shirts and other apparel to convey our message, which is self empowerment, positive awareness,” Lin said. “We are a positive message group.”
The designs all have meanings and stories behind them. They stand for positive messages. Lin says his favorite is a design based off of one by his sister, a graffiti artist. The design includes the word “be” in a speech bubble.
“Be, to me means to exist without just living,” Lin said. “It is one of the most used action verbs, it means walking the walk not just talking the talk.”
Lin stresses that the company is about the Lime Lifestyle.
“You can do your own thing and be great at it,” he said. “When you wear our clothes, thats what we want you to feel.”
O’Neil Gaudet, also a senior and majoring in psychology is Lin’s right hand man. Gaudet focuses on the communication aspects of the company.
Gaudet and Lin said the focus of the company is also on individualism, empowering yourself, and being the best version of yourself.
“[The name of the company is] Lime because it’s fresh and unique and different, it brings a change to your face automatically,” Gaudet said. “We want to be that change for people. We support a lot of art, new age art.”
Maggie Tobin, a sophomore Marketing major with an English minor works with a lot of the fashion aspects of the company.
“I write for the blog, and we all have an equal role of just being present at events, doing inventory,” Tobin said. “I think I bring in a lady’s perspective so that we are well rounded and open minded.”
The three students have developed many of their skills through activities and clubs on campus. They have come together through their passions, meeting through programs at Bridgewater State. Lin said that the tremendous social justice and awareness presence on campus has brought the students together.
“Noah and O’Neil are more than just members of this collective that I happen to be a part
of too, they are my brothers, my best friends and thats why Lime works, it’s something we
all believe in wholeheartedly,” Tobin said.